BETTINARDI GOLF

Originally brought on as a Content Producer, I quickly expanded my scope becoming Creative Content Manager. In this role I focused the leading golf brand's storytelling and marketing strategy, unifying the brand's identity across all digital, display and social media platforms.

The strategy: I developed strategic, organizational procedures and directed streamlined deliveries of cohesive marketing materials across all media platforms, targeting each level of the customer acquisition funnel.

The Result: More efficiently produced, dynamic campaigns and content strategies that converted to sales at a higher rate while growing awareness and community engagement.

Web design/seo optimization:

Commercial Video: Writer, Producer, Cinematographer, Director

Social Education

Building creative, clear and concise messaging around the new product features is paramount to launching each product. Relieving consumers decision fatigue, answering technical questions and maintaining the stance as one of the industries leading experts while keeping information palatable is how we carefully and creatively educate audiences.

Social Content: direction/Management

Pre-Production Experience

Years of experience producing and directing commercial film and photo shoots: screen writing, production coordination, storyboarding, sound and lighting design treatments, etc.

Long Form Branded Content:

Gallery

BETTINARDI BB Series: 2026 - New Product Line Launch

Let's create something memorable together.