BETTINARDI GOLF
Originally brought on as Lead Video Producer, I quickly expanded my scope becoming Creative Content Manager. In this role I focused the leading golf brand's storytelling and marketing strategy, unifying the brand's identity across all digital, display and social media platforms.
The strategy: I consolidated key pillars of the company's identity and developed a consistent brand voice strategically delivered across multiple media channels targeting each level of the customer acquisition funnel.
The Result: The development and creation of more dynamic campaigns and product launches that increased sales while gaining followers, inspiring collaborations, and promoting deeper engagement with the brand.
BETTINARDI WORKSHOP: 2025 - New Web Feature Launch
Social Education
Building clear and concise messaging around the new web-feature was paramount upon launching. Answering the question, "what is the Bettinardi Workshop?" was the focus. Developing media messaging that did so in an engaging and digestible manner was the goal.
Social Promotion
Showcase and promote the newly offered customizability of The Bettinardi Workshop, while utilizing recognizable product and brand imagery.
Pre-Production Experience
Years of experience producing, coordinating and managing commercial and film shoots: screen/copy writing, production coordination, storyboarding, sound and lighting design documents, pitch decks, location scouting, talent booking, etc.
BETTINARDI BB Series: 2026 - New Product Line Launch
Long Form Entertainment Content:
Gallery
Let's create something memorable together.
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