Dental Associates
As Video Producer/Content Creator at Dental Associates (2019–2023) I produced creative video content for TV and digital campaigns that drove web traffic and patient growth across 15 regional clinics.
I modernized video and photo content webpages, contributing to an average 53% year-over-year increase in audience engagement, and partnered with recruiting teams to develop industry-leading social media campaigns that elevated brand awareness and promoted company practices.
Company History Documentary
Dental Associates is a dental health care company that has an incredibly rich history grounded in helping it's patients with a "never say no" mentality. It's problem was that no one knew anything about that history. The first initiative I took was to cultivate that rich and emotional history and tie it into the community of people who it served. Many of which were also long tenured employees of the company who devoted themselves to the worthy cause. I took to testimonial documentary filmmaking to share that history and give the company a voice it had lost over the years.
Testimonial Marketing Content
With high cost cosmetic surgeries being not only a major profit generator for the company but a life changing procedure for some patients, I developed a series of documentaries illustrating just how life changing those surgeries can be. This testimonial of Ken Wilcox, a dental skeptic and self described "gruff individual" becoming a smiling, light hearted patient was able to increase consultation bookings for the company by nearly 30% after implementation into it's marketing materials.
Internal Educational Content
Providing internal educational content regarding company policies, employee benefits and other PR procedures was just another way I elevated the brand and its communications while employed.
Let's create something memorable together.
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