Minnesota United FC Work

MINNESOTA UNITED F.C.

Working as a Production Assistant right out of college, my job was to elevate Minnesota United FC's brand during its second MLS season by producing engaging broadcast and digital content that strengthened community connections, increased fan engagement, and established the club's presence in a competitive professional sports market.

I utilized an integrated storytelling approach that humanized the brand across digital platforms and promoted engagement with the community, sparking interest and spreading awareness.

Minnesota United FC: 2018' Season - Community engagement and club promotional Content

Honey Taljieh Visit

Organizing and promoting a visit from FIFA's Community Manager, Honey Taljieh, was a major boost both internally and externally for the club. Honey is an inspirational figure being the cofounder of the first Palestinian Women's National Team in history and her visit provided an established credibility to the newly founded club.

Minnesota Tifo Craftsmanship

I produced a mini documentary about Minnesota United FC supporters' efforts to craft and unveil the largest, in-stadium tifo banner to date, creating an awe inspiring game day spectacle fans should remember and players will be proud of.

Coffee with Kyndra

Working with the team's talented sideline reporter, Kyndra De St Aubin, I developed many social and in game features including this one titled, "Coffee with Kyndra" where fans got to see players in a more personal light after morning sessions. One of such interviews was this piece highlighting and recapping the moment that Collin Martin came out as the only openly gay athlete in any of the United State's Major Sports.

Minnesota United FC: 2018' Season - Media Days/Pre-season Promotional Content

Let's create something memorable together.